From trade shows to outdoor advertising, a well-designed, well printed banner can really get your business noticed. They’re affordable, effective and stand out in any environment. However, banner design differs from other traditional forms of advertising, so before you go to print, here are a few tips to make sure you get the most from your vinyl banner:
Keep it simple – Keep it large
Unlike most other forms of advertising, banners usually need to be seen – and read – from distance. Use large text in an easily readable font. People might only see your banner for a moment, so make sure they know who you are and what you have to say. Too much copy can confuse the eye, so even a great headline won’t get the attention it needs if you fill your banner with text.
Consider its location(s)
If your banner is going to be displayed in only one location, choose colours in stark contrast to its surroundings. Obviously, if it’s to be used in various places like events or shows, you may not know, or have a choice in where it will go, so make sure your text stands out and is easily read against the background of the banner itself.
Bring in a designer
Don’t be fooled into thinking that design is less important in your banner than in other forms of marketing. It’s hugely important that your banner portrays a professional image. It could well be someone’s first impression of your business. If you are designing your own banner, have a look at our website where you’ll find plenty of examples of good banner design.
Make sure it’s built to last
Whether used indoors or outdoors, you’ll want your banner to last a long time. Outside, it will face all sorts or weather and if you’re using it for shows, your banner will be constantly moved, stored and transported. We print on top quality 450gsm RipStop vinyl, which is extremely hard wearing, tear-resistant and waterproof, so you can be sure you’re banner will stand the test of time.
Think about the size
Obviously the size of your banner will depend on its location and the bigger it is, the more noticeable it will be. Our most popular size is 3m x 1m, but of course, we print on a large range of sizes, so check out our website and find the size which suits you best.
Keep your brand strong
Generally speaking, your branding should be consistent across all of your marketing. You might even want your banner to simply show your company logo, to increase awareness of your brand business. Often a web address is better than a phone number, as it’s more easily remembered.
Of course, if your banner is to be displayed inside your own premises, you may not need contact details or your logo, preferring to advertise only a particular product or message.
Use images sparingly
A great image or graphic can really help your banner grab attention. It’s usually best to use one very striking image, rather than complicate your banner with too much visual information. You’re looking for a quick and immediate impact.